Build your Brand by Building Relationships

What better day to mull the topic of relationships than today? After all, the masses (and, you and me) have been at it all week, conjuring up the perfect plan to show their significant other that he/she is special, and taking extra care not to overlook any hidden expectations.

I’m trusting you’ve got that one in the bag, but what about your business relationships? Have you taken stock lately of what you could be doing more of to convey appreciation and commitment to your existing customers/clients, as well as lay the foundation for strong ties with those you’ve interacted with recently? And, are you putting in the time to learn about these new acquaintances, rather than leaping in after the first couple of meetings with a request to sign on the dotted line?

What Can Weight Watchers Teach You About Business?

As early back as I can remember, my grandmother belonged to Weight Watchers. I can vividly remember her making her famous rhubarb pie. My sister and I never tried it but looking back we probably missed out on a tasty treat.

My grandmother loved Weight Watchers so much that she would travel by bus about an hour to go to their meetings. Once she reached her weight loss goal she started working for them.

Weight Watchers helps you reach your weight loss goals but how does this relate to your business?

Recently I saw a commercial from the company letting you know that you are not alone. When you sign up for Weight Watchers, you will have your own personal coach. Why do you think the company would offer this? As one coach mentioned in the commercial, she’s been there. She knows the frustrations you face and she knows how to help you reach your goals.

When it comes to your business, you might be facing one or more challenges. Wouldn’t it be nice to have help from someone who’s been where you are? Someone who’s faced and conquered those challenges?

That’s where a business coach comes in.

Here are six reasons you might want to seek the expertise of a business coach:

Building Your Business on a Solid Foundation

If you wouldn’t build a home on a cracked foundation, why would you build a business on one?

A cracked foundation is damaged, weakened, unstable, torn apart, and flimsy. When you think about building a home, you think about how solid the foundation is. You want to know if the platform you are building your home on is sturdy enough to build upon. You wouldn’t build a home on a foundation that seems to be damaged or weak because you know there is a higher chance that the home will fall in due time.

When building your business, we need to look at the business as our home. We want to make sure that our home is built on a solid foundation that will not perish, we want to make sure it is nicely decorated, sturdy, and appealing, etc. So, let’s talk about how you build your business on a solid foundation.